About AYA&IDA

The story of AYA&IDA

The story

AYA&IDA was founded with the desire to help reduce the amount of plastic waste and overconsumption that characterize our daily lives. We believe that a responsible approach to consumption benefits both ourselves and future generations. Our goal is to inspire more people to make conscious choices that lessen the strain on Earth's resources.

Our mission is to provide durable and reusable products that make it easier to avoid single-use items in everyday life. We design products that combine aesthetics, functionality, and user-friendliness – making it simple for our customers to take small steps toward a better lifestyle.

AYA&IDA is a Danish, family-owned company established in 2018. AYA and IDA are the names of our two daughters, and our philosophy is to consider future generations while also making a difference for those who don’t have the same opportunities as we do in Denmark.

Our products

AYA&IDA designs, develops, and produces products that reduce the need for plastic and single-use items in everyday life. Our collection includes durable drinking bottles, Food’ie containers for storing leftovers, to-go cups, lunch boxes, and practical accessories. The purpose of our products is to provide reusable alternatives that can be used over and over again.

We operate with a philosophy of extending the lifecycle of products in your home and reducing waste. Our products are made from materials chosen for their durability and recyclability. Some of our materials are natural and can be part of recycling processes, supporting a more circular approach where resources are used responsibly.

We believe that even small changes can make a difference. By choosing reusable products, such as a drinking bottle, you contribute to reducing the use of single-use plastics in your daily life. Every effort matters.

find our products here